This article explores the concept of Environmental, Social, and Governance (ESG) investing and whether it should be viewed as an investment strategy or a means to create a sustainable world. It discusses the rise in popularity of ESG investing, its benefits and challenges, and how it differs from traditional investment approaches. The article also highlights the importance of ESG factors in driving positive social and environmental outcomes, and how investors can play a role in promoting sustainability through their investment decisions. Overall, the article provides insights into the growing trend of ESG investing and its potential to contribute towards a more sustainable future.