Encapsulated Flavours Market Growth: Role of E-commerce and Digital Marketing in Market Expansion

Prachigaikwad05 Jun, 2025Other

Encapsulation of flavors provides manufacturers with tools to protect volatile aroma compounds during processing and storage. This ensures consistent product quality and sensory appeal in a variety of food products. Rising consumer demand for clean-label, allergen-free, and plant-based ingredients is encouraging innovation in encapsulation methods. Biodegradable polymers and natural carriers are increasingly used to satisfy sustainability concerns. Encapsulated flavors improve the texture and mouthfeel in confectionery and bakery products. The ability to control flavor release enhances consumer experience in chewing gums and beverages. Market expansion is fueled by rapid urbanization and changing dietary preferences in emerging economies.

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