We are living in an era of change, where industries are changing their traditional way of managing and streamlining organizational goals. SMEs and SMBs are gradually gaining market share and developing well-known brands, eliminating the term monopoly, as any business with an appropriate data strategy can create its own space in this competitive landscape. To stay competitive, businesses are attracted to two potential technologies: artificial intelligence (AI) and business intelligence (BI). Combined, they offer a powerful tool that transforms raw data into implementable insight by making data accessible to BI managers.