Email Sending and Optimization Platform SparkPost Lands Investment

Martechcube29 Jan, 2021Business

SparkPost, the world�s largest email sending and optimization platform delivering nearly 40 percent of the world�s commercial email, today announced it has secured $180 million from LLR Partners, NewSpring Capital, and PNC Bank to invest in the next era of growth of its market-leading email technology. With the major shift to embrace and deploy digital marketing solutions in 2020 and beyond, B2C and B2B enterprises have turned to SparkPost to power their email communications programs, relying on its platform for improved deliverability, user experience, and industry-leading email data and analytics. The investment will help fuel SparkPost�s next era of growth and product innovation as organizations continue to look at email as the channel to communicate and educate customers and transact at scale in the years to come.