Email List Hygiene Services: Why You Need To Perform It This Year

Ehygienics10 Jul, 2020Computer & Internet

Let�s assume you have 1000 email contacts in your list. By 2021, only 700 of those contacts will still work as verified users. Then the following year, it will be down to about 500 interacted leads and the list simply reduces from there. �Email marketing databases normally deteriorate at a rate of about 22.5% each year.� According to Hubspot. In short, throughout the year, almost one-fourth of your contacts back out, either shutting their account, discontinuing it, or no longer using it for several other reasons.