Effective Tactics Behind the Formulation of an ICO Marketing Strategy

Vanessajane20 Oct, 2020Business

With a huge number of ICO’s being launched currently and many more in the pipeline, the competition has been very intense. It will be more challenging to market a project successfully in the future amidst the regulatory uncertainty and the advertising restrictions imposed by the big technology companies such as Facebook, Google, and Twitter. A multi-faceted marketing strategy would be required during both pre-launch and post-launch phases along with the adequate allocation of resources and expertise. Overall, the ICO promotion strategy must create a favourable first impression and optimize the potential of the whole project.