eCommerce PPC Management: Targeting Options

1digitalagency17 Apr, 2025Business

Does it feel like you’re pouring money into pay-per-click (PPC) campaigns and not getting much for it, even though your ROAS is still technically above one? To shoot straight, even a positive ROAS may not be enough if it doesn’t generate enough return to cover an agency’s management fee. On that note, one of the key drivers to PPC strategy and campaign performance is targeting, which goes way beyond basic demographic targeting that you might have thought of. Here are some of the ways that eCommerce PPC management companies utilize targeting to drive a better return through leaner performance and more favorable conversion rates.