E-Commerce Platform Hive Retains Parallel 36 as Agency of Record
Martechcube22 Mar, 2021Business
City Hive, the largest e-commerce provider for beverage alcohol retailers announced today Parallel 36 as its agency of record to oversee media communications targeted to key wine, beer and liquor merchants, suppliers and distributors. As omnichannel digital commerce and data platform used by more than 2,000 beverage alcohol retailers in over 700 cities across the U.S., City Hive saw online sales grow 1100% and increased its retail footprint by over 80% between March 2020 and May 2020 and processed over $400M in online alcohol sales for the year.
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