The e-cigarettes market includes electronic devices that deliver nicotine through vapor instead of smoke. These products are often used as alternatives to traditional tobacco. The market is growing due to rising health awareness, technological innovation, and changing consumer habits. Popular among young adults, e-cigarettes come in various flavors and styles. Companies invest in battery life, design, and performance. Availability through online and retail stores supports global reach. Challenges include strict regulations, health concerns, and bans in some regions. Despite this, the market continues to expand as users seek smoke-free options and manufacturers focus on safer, more efficient vaping experiences.