Drinkable jelly beverages combine texture with nutrition, offering a creative alternative to ordinary refreshments. Consumers appreciate portability, health benefits, and exotic flavors. These products attract individuals pursuing dietary convenience and variety. Manufacturers focus on formulation, packaging design, and innovative ingredients. Asian markets dominate in popularity, but international demand steadily rises. Trends include collagen boosts, fruit infusions, and plant-based components. Retail expansion and online availability improve access. Natural sweeteners and reduced calories cater to wellness-conscious buyers. Customizable options appeal to younger segments. Research continues enhancing consistency, shelf stability, and taste. This segment reflects growing interest in multifunctional drinks supporting balanced, active lifestyles.