The drinkable jelly category continues to expand as consumers look for hydration solutions offering texture and benefits. Gel-based drinks combine taste with added nutrients. Examples include beauty-enhancing blends, energy boosters, and fiber sources. Portable formats suit daily routines. Flavored variants attract younger audiences. Products often avoid artificial additives, aligning with clean eating values. Innovations include dual-layer compositions and squeezable pouches. Manufacturers highlight low-calorie profiles and eco-conscious packaging. Demand rises across Asia, Europe, and North America. Strategic launches target trend-driven shoppers. Nutrient delivery systems evolve, improving efficiency and absorption. The format’s novelty and function support its increasing popularity among modern health seekers.