Does Magento 2 Google Tag Manager support Google Analytics 4 integration

Chandrasekhar Sah05 Sep, 2025Technology

Yes, Webkul’s Magento 2 Google Tag Manager supports integration with Google Analytics 4 (GA4). It makes tracking simple and efficient. GA4 tags can be added automatically, and they support enhanced eCommerce tracking and key events. Using Magento 2 Google Tag Manager ensures accurate data collection and reporting. You can track customer actions, product performance, and conversions easily. Overall, GA4 with Magento 2 GTM gives businesses clear insights and better control for smarter, data-driven decisions.