Do You Trust Your Marketing Metrics or Your Gut? - C-Suite Network

Iamsaipriya1224 Jul, 2023Business

I have spent some quality time with a new client who is struggling with getting the C-Suite to recognize the value of marketing. Yes, it's an old-line B2B company--how did you guess? They have a lot of data describing the success of marketing, but the C-Suite at their company would rather ascribe that to superior