DMCC Act & Sustainable Packaging Claims Green Bell Packaging

Green Bell Packaging21 May, 2025Other

Understanding the DMCC Act: What It Means for Sustainable Packaging Claims Green Bell Packaging breaks down compliance, transparency, and the path forward for eco-brands. As sustainability becomes a key selling point, so does the need for accuracy and honesty in environmental claims. The UK’s Digital Markets, Competition and Consumers (DMCC) Bill introduces significant measures aimed at protecting consumers from misleading marketing—especially in areas like sustainable packaging. At Green Bell Packaging, we welcome this step toward greater transparency and accountability in the industry. The DMCC Act puts "greenwashing" under the spotlight, requiring businesses to back up their eco-claims with clear, verifiable evidence. This includes statements like “biodegradable,” “compostable,” or “plastic-free,” which must now be supported by robust scientific data and accurate product information.