No matter whether you run an ecommerce brand, a typical brick-and-mortar store, or provide options for both in-store and online purchases, as a retailer, you are likely to encounter several recurring questions from prospective and even current customers throughout the day. Answering the same question time and again can become too monotonous and time-consuming for your support staff. It will be much easier for you to automate the process of getting such questions answered through Whatsapp business messages, thereby not only reducing the pressure on your support staff, but also optimizing the customer experience. Business API of WhatsApp can make things a lot simpler for the customer contact centre of any retail business.
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