Digital Marketing ROI: Why Businesses Fail to Measure Success

Marketingplusconsulting04 Oct, 2024Business

Nowadays, almost every business uses digital marketing. It is a powerful way to reach people, promote products, and grow a company. But many businesses do not fully understand one important part of digital marketing: ROI for marketing campaigns. Measuring ROI (Return on Investment) is important to see if a marketing plan is working. Unfortunately, many businesses fail to measure their success correctly.