Marketing (including digital marketing) is the act of convincing others to purchase a product or service. Often, businesses must persuade clients to choose their product or service over a similar one from another company. Marketing is becoming increasingly difficult. Not only is the competition tough, but technology and the digital world are constantly evolving. Developing a marketing plan is akin to attempting to hit a shifting target. The most difficult aspect of making a sale for agencies and marketers is discussing money. Because most family companies and small enterprises do not have a marketing budget, there isn?t much money to go around. But here?s the thing: every business needs marketing.
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