Digital Marketing Industry Procurement Intelligence Report, 2020 � 2027

Jyoti Waghmare13 Jan, 2022Business

Category SummaryRequest For TOCAdd-on Services Procurement Outlook Digital marketing involves the marketing of products and services through channels such as social media, SEO, email, and mobile apps. It spans across a massive network of digital touchpoints that customers interact with during their day-to-day life. The services of digital marketing can be categorized into the following segments: Paid search: Also known as pay-per-click (PPC) advertising, typically refers to the sponsored result on the top or side of a search engine results page (SERP). Search engine optimization (SEO): It is the process of optimizing content, technical setup, and reach of users? websites so that their pages appear at the top of a search engine result for a specific set of keyword terms. Content marketing: It serves to educate and inspire consumers, seeking information. Social media marketing: This method uses social media as a tool to advertise a product or service.