Barry Elvis04 Jun, 2021Technology
In the 1800s, there was a very successful merchant, religious leader, and political figure by the name of John Wanamaker. John was also considered to be a ‘pioneer in marketing’, paving the way for advertisers who would come after him. He was “the first retailer to place a half-page newspaper ad (1874) and the first full-page ad (1879)”, and was the first business to hire a full-time copywriter!
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