Digital Experience Leader Sitecore Embarks $1.2B Investment Plan

Martechcube21 Jan, 2021Business

Sitecore�, the global leader in digital experience management software, announced today that it has secured backing for a large-scale growth plan fueled by $1.2 billion in investment. This massive investment, the largest-ever capital investment in the martech space, comes less than five months after Steve Tzikakis joined the digital experience delivery leader as CEO. Sitecore is positioned for growth, achieving record revenues over the last three quarters. According to data from McKinsey,1 the industry jumped five years forward in consumer and business digital adoption in a matter of just eight weeks due to the shift in demand for digital experience solutions caused by the pandemic.