Device ID Marketing: A Detailed Guide

Edwardcullen14 Apr, 2023Business

Device ID Marketing is a form of mobile advertising that uses the unique identification number of a user's device to serve them targeted ads. These unique identification numbers are known as Device IDs and are assigned to each device by the device manufacturer. For example, Apple devices use an Identifier for Advertisers (IDFA), while Android devices use a Google Advertising ID (GAID).