Detergent Market: Production, Per Capita Consumption, Trade and Consumer Behaviour Analysis
The global detergent industry is highly competitive with the presence of several detergent manufacturers all across the world. Prominent players such as Procter & Gamble, Unilever PLC, Reckitt Benckiser Group PLC, Colgate-Palmolive Company, and Clorox Company dominate the detergent market by holding a significant market share. Offering premium product lines, scented and green alternatives, detergent pods, and liquid detergents are some of the strategies employed to cater to the changing needs of consumers.
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