Ecommerce industry has undergone a lot of changes over the last two decades or so. Earlier, the competition in this domain was mEcommerce industry has undergone a lot of changes over the last two decades or so. Earlier, the competition in this domain was minimal, products were limited and technology was not too advanced. But today everything is time-drive, complex and continuously evolving. In the contemporary market, ecommerce brands are faced with multiple challenges, including capturing quality leads and ensuring capable customer service. inimal, products were limited and technology was not too advanced. But today everything is time-drive, complex and continuously evolving. In the contemporary market, ecommerce brands are faced with multiple challenges, including capturing quality leads and ensuring capable customer service.