Conversational commerce is a type of eCommerce approach that focuses on two-way conversations with customers via the use of online chat tools like Whatsapp chatbot. Brands may implement conversational commerce to improve dialogue and overall communication by making use of instant messaging and chatbot features of WhatsApp. With the advent of WhatsApp business API, this platform is used by thousands of brands across the planet to connect with customers. The rich media capabilities of WhatsApp enable eCommerce brands to share pictures, audio files, PDFs, videos and more, which makes it easier for their sales/support teams to provide customer support and answer product queries in an engaging manner. WhatsApp can also be used by businesses to send videos for product demonstrations, customer surveys, payment links, shipping alerts, boarding tickets and more.