Data-driven Attribution Modeling For Performance Marketing Campaigns In 2024

Digidarts1627 Jan, 2024Web Development

Data-driven attribution involves the evaluation and analysis of customer behavior to discern patterns among users who successfully convert as opposed to those who do not. Google provides data-driven attribution functionality in both Google Ads and Google Analytics, enabling a comprehensive examination of customer journeys for converters and non-converters to uncover significant interaction patterns.