CyberMAK Formula to Success: Social Listening+Bots = Ultimate CX

Aitechpark27 Jan, 2021Technology

Social media is consumed with posts of people complaining about bad customer experiences, services not meeting their expectations and being letdown. The customers network and out-reach invariable become ambassadors of negative publicity for a company’s brand. Social media has given common man the power to act as a journalist and share real-time feeds of poor customer experiences. If organizations don’t act fast, it leaves them open to the dreaded trial by social media, invites competitors to exploit benefits and has a direct impact on other loyal customers and the company’s bottom-line.