cxLoyalty Inc. Announces Sale of its Global Loyalty Division
Martechcube05 Jan, 2021Business
cxLoyalty Group Holdings, Inc. (�cxLoyalty Group Holdings�) today announced that it has entered into a definitive agreement to sell its Global Loyalty division (�cxLoyalty�) to JPMorgan Chase & Co. (NYSE: JPM) (�JPMC�). The deal includes cxLoyalty�s leading technology platforms, full service travel agency, gift card, merchandise, and points bank businesses. cxLoyalty will operate as a business unit within JPMC. The transaction excludes cxLoyalty Group Holdings� Global Customer Engagement division and other ongoing businesses (collectively �the Global Customer Engagement Division�).
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