The reasons behind this shift vary, but affordability is often a deciding factor for small and medium-sized enterprises. As D2C businesses scale, support demands increase, and subscription fees for customer service tools can quickly become a challenge. Beyond cost, many store owners look for software that offers stronger automation, advanced integrations, or localized features designed for Indian markets. For example, support for regional languages, compatibility with popular Indian payment gateways, or responsive local customer service teams can make a significant difference in daily operations.
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