Custom Coffee Sleeves: Your Consumer Literally Grabbing your Brand
As the effects of the economic impact of COVID-19 crisis continue to spread with the advertising industry, advertisers start feelings its destructive effects. Marketers are facing a challenge to adapt the advertising message and tactics. Traditional billboards will not be effective as the consumers will be more distanced and spend more time in their homes. A survey conducted by the platform Numerator indicated many industries are shifting their advertising messaging. As example, restaurants are pivoting to food delivery message. The food industry has been quick to pivot their messaging to focus on in-home delivery options. The increased ?work from home? periods will naturally lead to an increase in the time spent at home. Traditional OOH will be replaced by in-home advertising.
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