Since the COVID-19 outbreak, the eCommerce sector now has several cruelty-free cosmetic products within the cosmetics segment. Ecommerce has become quite indispensable to the cosmetics market, especially since the pandemic. Physical stores are no longer the first choice of the consumers following the lockdown, but the e-commerce sector has ensured steady sales worldwide. Companies are progressively joining hands with celebrities to endorse their products, while spending considerably on advertisements to garner the consumers? attention. Social media platforms like YouTube and Instagram are emerging as major influencers, helping consumers grow aware about the benefits of cruelty-free products.