CRM Data Decay Explained — What It Is, What It Costs, and How to Fix It

Digital Di Consultants05 Mar, 2026Technology

People frequently change jobs, receive promotions, move to new companies, or update their contact details, causing B2B contact data to become outdated quickly. Research shows 70.8% of professionals change roles within 12 months, while 42.9% of phone numbers become invalid and 37.3% of email addresses change or go inactive within a year. This leads to inefficient outreach, wasted sales effort, and significant financial losses, with organizations losing $12.9M–$15M annually due to inaccurate records. Digital DI Consultants helps businesses solve this challenge by providing reliable data management and validation services to keep contact databases accurate and up to date.

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