CREATING BUYER PERSONAS FOR YOUR SMALL BUSINESS

Digitalmonk19 May, 2021Business

If you don?t know who your core customers are, you won?t know where and how to reach them, nor how to properly take care of them when they do find you. Without personas, you won?t know what message to use, which platforms are best and what truly matters to your clients. Your approach to marketing and servicing your customers will be like throwing paint at a wall rather than an effective, targeted process. This can result in wasted resources, overspending and lost sales, not to mention damage to your company?s reputation from poor word of mouth and reviews.