Marketing automation involves the use of an omnichannel software platform for the purpose of creating, consolidating, and automating a host of marketing initiatives. Such platforms allow marketers to efficiently mechanize and streamline repetitive processes to increase key performance indicators, drive more leads, enable greater personalization and boost conversion rates. Companies can use any of the Best Marketing Automation Software in 2021 in order to provide a better experience to their customers and keep them engaged. These software and platforms allow companies to provide more effective recommendations and robust messaging to their audiences across a variety of channels