While the way you contact and engage with your customers has significantly changed in recent years, there are certain marketing constants that are simply ageless. This is most emphatically true when it comes to developing an effective viral ?hook? for your brand. While it is not the same as a call-to-action (CTA) line, a hook is anything you do online to get someone to visit your website, social media platforms, and other online resources. The definition of a viral hook is what you are recognized for or what comes to mind when someone thinks of your brand. Your viral hook is reflected in just about everything you do in the course of doing business. In terms of web advertising, your catch is only effective if it is remembered and shared across the board.
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