Conversational Marketing: Leveraging Chatbots and..

Suthardinesh012303 Apr, 2024Business

Chatbots and AI Assistants Are Revolutionizing Conversational Marketing Brands are constantly looking for new ways to engage and interact with their customers. One of the latest trends in marketing is conversational marketing, which utilizes chatbots and artificial intelligence (AI) assistants to enable more natural and personalized conversations. According to research, over 50% of companies are already using or planning to use chatbots by 2020. In this blog, we will discuss how conversational interfaces like chatbots and AI assistants are transforming marketing by enabling better engagement. Chatbots 101 A chatbot is a software application that uses rules or artificial intelligence to conduct voice or text conversations. Chatbots can be integrated into messaging apps, websites, mobile apps and other channels to interact with customers. There are two main types of chatbots: Rule-based chatbots rely on predefined rules and scripts to understand user inputs. They have limited