Content Marketing Leader NewsCred Unveils New Software ‘Welcome’

Martechcube16 Oct, 2020News

NewsCred, the global leader in enterprise content marketing technology, today announced the launch of Welcome, a premier software solution for marketing work management, strategic campaign planning, collaborative content creation, and real-time performance measurement, all of which is underpinned by a differentiated integration framework. Off the back of this exciting product launch, NewsCred will be changing its name to Welcome, with the full rebrand to be complete in Q1 of 2021. Founded in 2008, NewsCred helped pioneer the content marketing category, culminating in its recognition by Gartner as a Leader in the Magic Quadrant for Content Marketing Platforms, where it was positioned highest and furthest to the right for three consecutive years. With a strong foothold on content orchestration, the company and its vision evolved alongside an enterprise customer base.