Concept of Deceptive Similarity: Trademark Rules in India

Corpbiz78907 Dec, 2020Business

A Trademark plays a very important role in the creation of a brand name, reputation, and goodwill of any business. After the registration of a trademark, it not only builds value for a brand but also helps to generate revenue. However, there is a possibility that a trademark may get infringed. A person may try to misuse a registered trademark by creating a deceptively similar mark.