Comscore Signs Agreement with Imaginuity for Local TV Measurement
Martechcube05 Oct, 2021News
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that it has signed a new agreement with integrated marketing agency Imaginuity for local television measurement. Under the terms of the agreement, Imaginuity will be exclusively utilizing Comscore’s local market television insights in markets across the U.S. to provide the greatest ROI for their client partners.
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