Comscore & MediaMath Launches Programmatic Contextual Targeting
Martechcube07 Dec, 2020News
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, and MediaMath, an acclaimed independent advertising technology company for leading brands and agencies, today announced they have partnered to launch a connected TV (CTV) and video contextual targeting solution for the open exchange programmatic landscape available now globally in MediaMath�s demand-side platform.
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