The science of Marketing has invested decades in developing and polishing three core practices to promote products and services (business)?Inbound Marketing, Pipeline Marketing and Account Based Marketing (ABM) have become the cornerstones of systematic marketing. But could there be a fourth approach that rises above existingpractices to deliver better results? The short answer to the question: Yes, there is! This new and highly effective approach makes your marketing dollar work harder and delivers better outcomes. However, to appreciate this approach, it helps to put it in the context of current practices.