The collagen beverage industry experiences robust expansion, driven by skincare interest, sports recovery, and holistic well-being. These liquid supplements are widely favored for maintaining elasticity, hydration, and tissue strength. Innovation in production methods leads to enhanced absorption and clean-label options. Millennials and Gen Zs contribute to growth, seeking preventative health measures. Companies offer tailored variants suited for different needs. Global trends favor sustainable sourcing, recyclable packaging, and ethical branding. Distribution channels like health stores, pharmacies, and direct-to-consumer platforms amplify accessibility. Educational campaigns and social media influence drive engagement. Technological advances, combined with lifestyle awareness, position collagen drinks as daily essentials.