Gmi Research01 Mar, 2022Technology
Cloud TV possesses the ability to offer over-the-top (OTT) content to the customers with no involvement of different system operators. Thus, supporting the advertisers to encourage their brands on TV using interactive services. For example, ActiveVideo Networks, in 2014, collaborated with Brightline to publicize interactive advertisements of brands such as American Express Company and L?Oreal for Roku devices
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