Cleartrip’s #fakeit campaign boosts brand recall by 500%

Ravi383813 Jun, 2018Travel

MARKETERS are increasingly relying on popular social media celebrities to improve brand awareness and effectively influence shoppers purchasing decisions. The results of the recent marketing campaign for the leading mobile and online travel company in the Middle East, Cleartrip, are impressive and will better explain how influencer marketing is helping companies maximize their bottom line. To further increase brand awareness in Saudi Arabia as part of its major expansion plans in the Kingdom, which has the highest per-capita consumption and penetration in the world on almost every social media platform, the company launched a campaign, titled #fakeit, combining comedy, social media, and travel.