Clean Label Project goes into defense mode after business model questioned

Clean Label Project24 Aug, 2021Business

Clean Label Project ever reaches out to the brands prior to publishing findings, Bowen said yes, but it didn?t exactly go as planned. ?Clean Label Project did that once but it wasn't a productive conversation. We wanted to provide brands the data under a non-disclosure agreement in the spirit of public health and continuous improvement and this approach was met with multiple cease and desist letters.