Consumers are increasingly drawn to citrus fiber as demand grows for clean-label, plant-based, and functional food ingredients. This shift reflects rising awareness around digestive health, sustainability, and natural product formulations. Shoppers are seeking alternatives to synthetic additives, prioritizing fiber-rich options that enhance texture and nutritional profiles. Citrus fiber, derived from food waste, aligns with eco-conscious values while offering formulation versatility in bakery, dairy, and meat products. As wellness trends evolve, interest in multifunctional ingredients continues to rise, reinforcing citrus fiber’s appeal. The market is responding with innovative applications that meet evolving preferences, supporting the broader move toward healthier, planet-friendly diets.