Chikankari Collection Online

Shopsaadgishop24 Jul, 2023Fashion

Saadgi: Creating self-employment for women in villages A passion for entrepreneurship and the desire to spend more time with her family, made Deepika Bajaj, Founder, and CEO of Saadgi, leave her well-paying job as a wealth manager in a renowned bank in 2012. With a savings of Rs 5 lakh and a few credit accounts, she started a small-scale business at home ? ethnic apparel brand, Saadgi. The entrepreneurship spirit runs in the family. Her dream was to set up a manufacturing unit for chikankari. This journey has been fulfilling, albeit not a smooth one.