Millennials and Gen Z are significantly shaping chewing gum trends with a preference for functional ingredients, bold flavors, and sustainable packaging. Their demand for health-conscious options has fueled the rise of sugar-free and organic variants. These younger consumers also gravitate toward innovative formats and unique branding that align with their lifestyles and values. Social media influence and online purchasing behaviors are driving rapid market adaptation. Manufacturers are responding by launching products that emphasize wellness, personalization, and environmental responsibility. This evolving consumer landscape is pushing brands to rethink traditional offerings and explore creative, purpose-driven approaches that resonate with today’s dynamic, youth-driven market.