The chewing gum market is experiencing renewed momentum driven by the growing demand for functional and therapeutic options. Consumers are increasingly seeking gums infused with vitamins, caffeine, CBD, and oral health enhancers. This shift aligns with evolving wellness trends and the desire for convenient delivery formats. Innovative formulations targeting stress relief, focus enhancement, and immunity support are transforming traditional chewing habits into purposeful experiences. As brands invest in research and flavor development, product appeal continues to broaden across age groups. With lifestyle-driven preferences on the rise, functional gum is carving out a significant niche in the evolving landscape of modern snacking.