Chase Your Impossible Dream - Mentor Nation Podcast

Mentornationpodcast22 Nov, 2021Business

Today?s episode is a fantastic story about chasing a dream despite the difficulty, and getting creative despite the setbacks. In 2011 Dr. Aaron Hinde and his friend Orion whom he met at the crossfit gym created the Lifeaid beverage company after Aaron realized that there was not a healthy alternative to the energy drinks sold in stores. Having no money, no experience and entering an industry with a 99% failure rate, they pushed on by focusing on creating a product that people would love. After succeeding in creating a healthy, low sugar, great tasting energy drink that worked. they realized that the much more difficult task was getting distribution.