Over the past few years, there has been a consistent rise in the prominence of custom mobile app development. As the business sector increasingly embraces custom mobile applications, every enterprise aspires to engage a custom mobile app development agency to create a personalized app for enhancing business promotion. As businesses seek to create custom mobile apps that resonate with their target audiences, one factor emerges as non-negotiable: comprehensive customer research. In this blog, we delve into why understanding your customers is crucial for charting the course toward custom mobile app brilliance in 2024.